Using Article Marketing as a part of your strategy for building a steady stream of traffic to your website and building a large database of subscribers is an essential part of anyones plan for success with your website. If you are not using articles to generate traffic and to send people to an opt-in landing page, then you are leaving quite a bit of money on the table.
Most people are not going to buy a product or a service the very first time that they come across a website. And if they reach your site through a random search or anything like that you are pretty much guaranteed that they are not going to whip out their credit card and make a purchase. You have to capture their name and their e-mail address and start to build a relationship with them if you want to be able to sell them your products or your services.
When someone reads your article that they find on an article directory, they are already starting that relationship with you. They have searched for a topic or a niche that you are in and they have read a little of what you have to offer through your article. If you do a good job with your article, then they will click through to your site.
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Source: http://bryanappleton.articlealley.com/online-article-marketing-for-beginners-996739.html